Karina Cherfas
Director of Customer Success
Current role/workplace
Director of Customer Success
What made you pursue a career in CS?
I always loved developing relationships, helping and training. Years ago when I found an opportunity to combine this with my other passion - technology, I felt like I hit the jackpot.
What do you like about your role?
As I started my managerial journey of building global teams, I discovered that there's no better feeling than supporting, inspiring and leading forward your teams. There's no better than witnessing how far your team members came, and the exciting professional journey that lays ahead of them.
What were the most important tips/insights you received that contributed to your professional growth?
Value first. When planning anything, any strategies, any new campaigns, new tools or journeys - step into the customer's shoes and look for the value that she or he will be getting out of spending their time on engagement with you and your product.
What are the CS aspects you focus on in your current role?
My current focus is to continue developing those leadership skills that are necessary for navigating out stormy waters. How to build agility, how to set the right goals and pave a path to success, how to create an environment where people are confident on one side, and are not afraid of asking for help on the other.
What tips and recommendations can you share with other CSMs seeking professional growth?
Customer Success Managers are responsible for the value that the customers are getting from their relationship with the company. Constantly showing up with value at the customer's doorstep, will position yourself as a trusted advisor. Showing up to meetings unprepared, without an agenda and/or clear delivery of results, will keep you away from this position and get the customer closer to your competitors.